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The Internet is changing the way we do business, the way we market, sell, service,
distribute, communicate, and work. Businesses have started to communicate with customers,
distributors, suppliers, shareholders, and employees in a way that is truly one-to-one
and real-time. “Personalized” web sites are delivering tailored messages to an infinite
number of targeted markets. An internet survey has estimated that $20.6 Billion
will be spent on Internet Marketing during 2011.
The industry is growing rapidly, spurred by intense domestic and global competition
in online products and services. This represents that an industry will double in
5 years. With such a growth rate, there is an enormous need of knowledgeable people.
Search Engine Marketing is a complex and constantly changing discipline. Because
of this complexity, serious training is required to do it right.
Whether you are an ad agency or a user of internet marketing, IMRI continues to
offer your employees the expert knowledge to expand their abilities, and the essential
skills for your new hires to hit the ground running. Written by a team of industry
leaders and peer-reviewed – these courses deliver the inside knowledge needed to
excel in internet Marketing on disciplines such as Search Engine Marketing, Email
Marketing, Affiliate Marketing, etc.
All our training programs are custom designed and are focused on application of
the essential learning rather than just lectures on elegant theories. Our courses
are designed to meet the needs of Internet Marketing specialists as well as marketing
generalists. We have developed the courses to train the specialist who are high
in demand, while providing the knowledge absolutely needed in today’s business world.
Our typical participants are Marketing Assistants, Web Specialists, Online Marketing
Managers, Marketing Analysts, Business Development Associates, Public Relation Specialists,
copywriters, webmasters and others.
Traditionally some clear measures of success of our training programs have been:
- Reduced ramp-up time of new hires
- Increased effectiveness of marketing strategies which can be demonstrated through
increased leads and sales
- Maximized employees' talent, etc
Expert Faculty
The Institute prides itself on creating an environment of substantial academic freedom
overlaid by rigorous, self-imposed standards of excellence and academically responsive
practices. This enables the faculty to fine tune course contents and delivery mechanisms.
Groundbreaking interdisciplinary research by the faculty feeds directly into an
enhanced learning environment at the Institute and indirectly to a wider audience
of practicing search engine marketers.
Our Training Programs
Most of our corporate training program is tailor made to meet our clients' requirements.
This we believe is critical in ensuring effectiveness of our training programs.
However, from time to time IMRI offers numerous training programs that address larger
industry specific requirements.
Some of our popular courses are:
- Search Engine Optimization (SEO)
- Pay-per-click Advertising (PPC)
- Web 2.0 Marketing
- Affiliate Marketing
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